Post by Brian Gluckman on Apr 19, 2005 14:11:05 GMT -5
From the Car Connection:
www.thecarconnection.com/Industry/Daily_Edition/Daily_Edition_Apr_19_2005.S173.A8488.html
www.thecarconnection.com/Industry/Daily_Edition/Daily_Edition_Apr_19_2005.S173.A8488.html
Sorento Scores in UK Power Survey
In its first appearance in the UK's annual JD Power & Associates Customer Satisfaction Index survey, Kia Motors' Sorento SUV has scored a class victory with a triple achievement - best 4x4, only 4x4 with a "5-Star" rating and seventh overall - beating well-established products from Honda, Toyota and Nissan.
Kia Motors said with a customer satisfaction rating of 84 percent, the Sorento and its ownership experience were described by JD Power associate WhatCar? magazine as "good or above average in seven of the eight survey categories… the cabin is practical, seats comfortable, styling attractive… dealers are helpful and polite… some of the lowest running-costs in the 4x4 class… a worthy winner."
Yong-Hwan Kim, senior executive vice president and COO of Kia Motors Corporation, said "the introduction of the Sorento SUV to our lineup in 2002 took Kia Motors to a whole new level by redefining our brand as not just a maker of small, low-cost vehicles, and we have not looked back since."
He said the Sorento was Kia Motors' third leading seller globally in 2004 with 106,269 units sold, adding that the automaker expects this popular model to become our top seller in 2005, with nearly 121,000 units being delivered to customers.
The JD Power survey contacted 90,000 UK owners (selected at random) who purchased new vehicles between September 2002 and August 2003. For a vehicle to appear in the survey, at least 50 owners of that model had to complete and return the 70-question survey form, Kia Motors said. -Peter Chang
In its first appearance in the UK's annual JD Power & Associates Customer Satisfaction Index survey, Kia Motors' Sorento SUV has scored a class victory with a triple achievement - best 4x4, only 4x4 with a "5-Star" rating and seventh overall - beating well-established products from Honda, Toyota and Nissan.
Kia Motors said with a customer satisfaction rating of 84 percent, the Sorento and its ownership experience were described by JD Power associate WhatCar? magazine as "good or above average in seven of the eight survey categories… the cabin is practical, seats comfortable, styling attractive… dealers are helpful and polite… some of the lowest running-costs in the 4x4 class… a worthy winner."
Yong-Hwan Kim, senior executive vice president and COO of Kia Motors Corporation, said "the introduction of the Sorento SUV to our lineup in 2002 took Kia Motors to a whole new level by redefining our brand as not just a maker of small, low-cost vehicles, and we have not looked back since."
He said the Sorento was Kia Motors' third leading seller globally in 2004 with 106,269 units sold, adding that the automaker expects this popular model to become our top seller in 2005, with nearly 121,000 units being delivered to customers.
The JD Power survey contacted 90,000 UK owners (selected at random) who purchased new vehicles between September 2002 and August 2003. For a vehicle to appear in the survey, at least 50 owners of that model had to complete and return the 70-question survey form, Kia Motors said. -Peter Chang