|
Post by Brian Gluckman on Dec 23, 2003 9:36:47 GMT -5
KIA ABANDONS CHEAP CAR SEGMENT
Kia, Europe's fastest-growing brand, is abandoning the cheap car segment, Automotive News Europe said.
The move is part of Hyundai-Kia's ambition to become one of the top five global players by 2010. Kia will introduce 16 new products over the next three years. But the company won't compete at the bottom of the market any more.
"We feel that there is no future in being the cheapest product," said Kia Motors Europe vice president Jean-Charles Lievens. He cited Skoda and Audi as examples of companies that have managed to shift to a more upscale image. In future, Kia wants to be perceived as a "younger, friendly and sporty" carmaker, while Hyundai will remain the mainstream brand.
Kia aims to more than triple European sales to 300,000 in 2005 from 90,000 in 2002. Currently, Kia produces 1.2 million cars annually. Hyundai produces 2.1 million cars.
By 2007, Hyundai-Kia wants to reach 4.2 million units and another million by 2010. The cars will come from Korea, but also from North America, China, India and an eastern European plant likely to be built in Slovakia or Poland.
|
|
|
Post by Sonata on Dec 25, 2003 15:29:13 GMT -5
theyd better not abandon small cars, or theyre gonna go bankrupt!
|
|
|
Post by Brian Gluckman on Dec 25, 2003 18:28:54 GMT -5
well they know what they are doing. Gradually.. considering they are wating for their current customers to grow up and buy Spectras up to Amantis...
also considering Picanto just came out!
(they will still have Spectra, but not cars like Mentor/Spectra/Shuma or Rio/Avella/Pride.
|
|
|
Post by eCkS on Dec 26, 2003 22:27:37 GMT -5
in the whole of the EU Kia only sells about 90,000 cars... i think they'll make it though... look at Hyundai about 5 years ago they contemplating on abondoning the U.S market... know they sell about 350,000 cars in the U.S, but the U.S is a very different market than the EU
|
|
|
Post by Sonata on Mar 12, 2004 15:21:47 GMT -5
to lure in younger buyers, kia needs its low end models
|
|
|
Post by hjr on Jun 30, 2004 21:50:34 GMT -5
See the article I posted on the HyundaiKia thread abotu Kia's future and product release info.
Rio is still there, and so is Spectra.
|
|